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Category Manager - job post

Johnson & Johnson
4.2 out of 5
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Kenvue is currently recruiting for:

Category Manager

This position reports to the Country Lead Norway and is based in Oslo.

Who we are

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands —including OTC brands such as NICORETTE®, LIVOSTIN®, PEPCID®, PEPCIDDUO®, IMODIUM® & MICROLAX® and consumer health brands like LISTERINE®, NATUSAN® and o.b. ® — are category leaders trusted by millions of consumers who use our products to improve their daily lives. Our employees share a digital-first mindset, an approach to innovation grounded in deep human insights, and a commitment to continually earning a place for our products in consumers’ hearts and homes.

The Kenvue site in Helsingborg, Sweden is the home of the strong and growing brand NICORETTE®, a global market leader in smoking cessation. In 2021 our production facility was recognized as a Lighthouse by World Economic Forum, marking us as a beacon in The Fourth Industrial Revolution.

With expertise and empathy, being a Kenvuer means having the power to impact the life of millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours.

What you will do

The Category Manager is responsible for delivering insight-based shopper innovations as well as fundamental category initiatives to win together with our priority customers on key need states creating long-term business relationships and ensuring above market average category growth. They will also deploy relevant learnings to the organization to drive business with all other customers forward.

Key Responsibilities

Category & Customer strategy

  • Create and execute plans using/inspired by Category Management process
    • Definition, Role, Assessment, Scorecards, Strategy, Tactics, Implementation and Review
  • Identify relevant areas for category growth and translate key opportunities into a category growth strategy (category drivers).
  • Create and deliver Category Visions on assigned categories.
  • Develop category narratives for presentation to customers, based on category insights and KAM input.

Insights generating & execution

  • Build the local fundamental category skills we need to succeed at customer level.
  • Reveal the shopper actions, by leading local insight agenda to ensure all commercial insights are transformed into a relevant overview. Build and maintaining this overview to uncover important unmet shopper and category needs via effective/intelligent go to market strategies and materials. This includes identifying Shopper Missions, Triggers and Barriers.
    • Ensure insights are used for IMPACT implementation by Commercial Activation Manager
  • Create and introduce Commercial Health Scorecard as tracking tool for commercial performance on all key brands e.g. using Brand Funnel tracking
  • Develop and design Activation Manuals for sales force to ensure strong in-store execution on shelf and on floor to strengthen relationship/collaboration with stores/pharmacies to help ensure Kenvue are preferred partner.
  • Plan and manage in-store trials project, analyze the results.
  • Develop and up-date monthly sales- and market share reports (Nielsen/IMS/Farmastat)

External Collaboration

  • Add value to key customers and grow their categories beyond J&J brands, focusing on an objective category growth approach
  • Position Kenvue as the go to company and thought leader in preferred categories
  • Develop customer specific category growth stories for trade meetings together with KAMs and CAMs
  • Drive joint business planning and create best in class execution concepts in co-operation with KAMs/CAMs and customer's management teams
  • Prepare and present category execution at customer headquarter level and be able to hold meetings with key stakeholders with or without KAM representation.


What we are looking for

Required Qualifications
  • University degree in Business administration or respective studies
  • 3-5 years from in similar role (FMCG/OTC/retailer/related businesses)
  • Proven track record in Category management and Insights generation
  • Fluent in English (written and verbal)
Desired Qualifications
  • Experience from a multi-national or regional company within FMCG or OTC
  • Basic financial knowledge
  • Experience from marketing
  • (E-commerce/Digital marketing)
  • Skilled in Word, Excel and Power Point
  • Fluent in Norwegian (written and verbal)

What’s in it for you

  • Competitive Total Rewards Package
  • Paid Company Holidays, Paid Vacation, Volunteer Time & More!
  • Learning & Development Opportunities
  • Employee Resource Groups

Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment based on business needs, job requirements, and individual qualifications, without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, protected veteran status, or any other legally protected characteristic, and will not be discriminated against on the basis of disability.

Primary Location Europe/Middle East/Africa-Norway-Oslo-Oslo
Job Function Selling Consumer
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