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Interim Customer Research Analyst - job post

AMI Interim Knowhow BV
Norge
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Norge

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The Postcode Lottery raises funds for good causes. Together with their partners and everyone who participates in the lottery, the staff members all work towards creating a better, greener and more socially inclusive world. Would it make you proud to contribute towards this amazing mission as a Customer Research Analyst? Join their international team at the Postcode Lottery Group in the Netherlands, Germany, Norway, the UK and Sweden!

This role will work within their Insight team at the NL office, also working closely with the Marketing, Product, and newly formed Loyalty team. The role will suit someone passionate about market research, with a track record of running and commissioning multi-methodology research and insight projects such as sector/market analysis, panel or internal customer surveys, focus groups or IDI, and segmentation studies, to name a few.

Projects vary based on the business requirements but you could be working on internal or external comms project one day and customer loyalty programmes the next! They will look to you to drive the research and insights strategy, based on the overarching business and stakeholder requirements.

You will have experience of leading analysis and interpretation of primary and secondary research (qualitative and quantitative) to provide insight on market position, customer needs or behaviours. You will take initiative, and use data driven recommendations to drive the business strategy on the player journey & marketing approach.

  • Shaping the research vision and strategy for The Postcode Lottery Group
  • Design, manage, and facilitate market and customer insight activities according to the vision and strategy
  • Analyse primary and secondary data to provide actionable insight
  • Undertake collection of quantitative data using methods such as surveys, working with the wider Insight team to analyse & provide player insights & recommendations
  • Planning and delivering focus groups
  • Customer lifecycle analysis, ie mapping player touchpoints, identifying triggers, segmenting key player groups
  • Competitor insights & regular reporting
  • NPS tracking & satisfaction measurement
  • Conduct behavioural and attitudinal studies to guide player segmentations
  • Develop KPIs for brand & player satisfaction, and create measurement framework to guide what good looks like & progress against objectives.
  • A self-starter, willing to take the initiative and lead projects
  • Ability to use data & research to create a compelling story that meets stakeholder expectations
  • A proven research and data background
  • Experience of planning and conducting multi-methodology quantitative and qualitative market insight / research projects to inform leadership, Boards and internal stakeholders
  • Customer journey to loyalty expert
  • Must have inquisitive nature, analytical thinking, exceptional problem-solving abilities, and be adaptable
  • Deliver high quality projects on time and within budget
  • Forge and foster relationships with internal stakeholders and external providers
  • understanding of best practice methodologies and approaches
  • Good command of the Dutch language.

The Organisation

The Postcode Lottery Group is an international organisation with a social purpose. They set up and run lotteries to raise funds for a fairer, greener, healthier world.
Their players win prizes together with their neighbors and raise money for charity together – it’s a win-win!
Postcode Lottery players have now raised over €12 billion for thousands of charities since 1989. They are the 3rd largest private charity donor in the world.
Every day, more than 1,500 team members Great Britain, Netherlands, Sweden, Germany and Norway are helping to raise 2.3 million for charity partners.
People are at the heart of what they do. Whether it’s the team, their players or the thousands of good causes supported, their aim is to play there part in creating a fairer, more equal world. They are open to ideas and are committed to creating a culture that is inclusive, representative and celebrates diversity in everyone. But they are not perfect. They will always strive to do better – that’s just who they are.

Benefits of working with them

  • You will receive a competitive salary, join an excellent pension scheme and benefit from private medical care
  • They have a strong culture of learning and development. Their Lottery Academy offers an extensive range of training programmes and courses. There are also many career opportunities in the UK and abroad
  • They enjoy working with one another. We regularly arrange social activities and organise our Christmas breakfast at the end of the year, a date that everyone looks forward to, where they look back proudly at what we’ve achieved together
  • Your wellbeing is important to them. That’s why they offer a variety of options including an inhouse gym, with an optional weekly massage, and access to mental health support services
  • You’re regularly involved in the work carried out by the charities thanks to the funds they raise for them. This includes volunteering opportunities, project visits, presentations in their seminar space, and an invite to the annual Gala event attended by the organisations they support.
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